Joining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to take your own experiences and share them with others in your field. It’s about giving you the opportunity to engage with your peers, share real life stories, and offer practical advice… because after all, you are a professional in the field of wine marketing.
What we’re about
The WINE WOMEN Marketing Forum strives to foster your professional growth while giving you the opportunity to share your skills with our group. Think interactive case studies, opportunities to get up and speak, and a chance to guide the conversation.
From Brand Marketing Managers and Digital Media Gurus to Business Development Directors and Destination Marketing Specialists, if your career is focused on marketing and touches the amazing world of wine, then you’ll fit right in!
Potential discussion and speaker topics
- Best practices
- Defining brand voice
- Professional Panel
- Case Studies
- Social Media Management Tools
- Up and coming social media platforms
- Tracking ROI
- Implementing a social strategy
- Setting up Google Analytics
- Tracking through to conversion
- Understanding the importance of relevant content
- Top digital channels for the wine industry
- Managing and measuring digital marketing campaigns
- Why defining brand voice across multiple platforms is crucial
- Images – high resolution, strong images matter
- Video – how to do it well
- Public Relations
- Print Advertising – Wine Magazines to billboards
- Collateral Materials
- Label and Package Design
- Website Design
What’s in it for you
We realize everyone’s time is precious, and our goal is to ensure that everyone leaves each meetup with at least 3 applicable takeaways. We will be strategic in our planning, we will be organized with our agenda, and we will make sure being a part of the WINE WOMEN Marketing Forum is well worth your time.
What to expect
- A sea of marketing professionals all crowding to the bar to uncork (or unscrew) the wine they brought to share!
- Shared marketing “war stories” to help you feel you’re not alone; and solutions to marketing problems to make you feel you’ve got a trusted group of colleagues who’ve got your back.
- To be held accountable! We are not a sometimes-show-up, sometimes-not-‘cuz-you’re-tired organization. We’ll establish policies to abide by, agreed upon by the members. Make this forum what you want and need to advance your career.
What to bring
- A bottle of wine to share. We’ll provide light nibbles.
- A stack of business cards to share with other attendees.
- Your best elevator speech!
Meet your forum co-chairs
Tess Kofoid has always been attracted to all things artistic and beautiful. Growing up in an art department it’s no wonder that she fell into the world of creative strategy and marketing. After a whirlwind 5 years as a fashion buyer and marketing specialist for several high-end clothing boutiques, Tess made her move into wine after having her daughter.
Growing up in Sonoma County, a transition into wine made perfect sense when travels to LA seemed daunting with a baby in tow. Tess started managing Thumbprint Cellars, in Downtown Healdsburg, and quickly took over all things marketing. From consumer experience creation to label design, social media marketing and newsletters to website maintenance, there wasn’t a component of Thumbprint that Tess didn’t touch.
During her time in Healdsburg she co-founded the Downtown Healdsburg Winery Alliance, Wine Walk Healdsburg, and advocated for the 30+ wineries to start strategically working together through co-op advertising and joint events.
Tess currently sits as the Senior Director of Business Development for WineCountry Media, helping over 300 businesses, throughout Napa and Sonoma, strategize and optimize their placement on the flagship wine travel websites WineCountry.com, NapaValley.com and Sonoma.com. During the company’s acquisition, in late 2014, Tess’ role increased significantly as the Wine Country Media team embarked on a mission to redefine and reimagine how consumers digitally plan their travel to wine country.
Tess loves traveling with her music industry hubby, and taking her 7-year-old daughter to rock concerts. While she loves wine, she’s also known to be found sitting at local brewery with her hound dog in tow.
“I felt really inspired when I first met with Chris + Jackie. There’s so much this organization can do to help advance women’s careers in the wine industry and I am just thrilled to be involved from the ground up. The Marketing Forum is going to be a lot of fun, and I can’t wait to see each and every one of you!”
Leah Young found her way into the wine world by way of a trip to the Loire Valley. One glass and she was hooked. She began exploring careers in the wine industry. She has over 6 years working in marketing / wine education / DTC at Gallo, Constellation, and Viansa and is currently a consultant. Leah holds the WSET (Wine and Spirits Education Trust) Level 3 certification and is a CSW (Certified Specialist of Wine). She is currently working toward her Diploma certification with WSET. In addition, she is a Certified Social Media Strategist. She says, “I love having the opportunity to help people connect with wine. One of the areas I’m most passionate about is utilizing wine education both on-site and via technology to drive sales. Wine education as a sales driver is in its infancy.” She lives in Petaluma with her husband, Steve, Pinot (the LabraDane) and Stella McCartney (the Shitzu, and house boss.)
About WINE WOMEN Forums
- WINE WOMEN Forums are career development tools for women (and men) in the wine industry.
- Each forum is profession or topic-driven.
- Eligibility to join a forum is established by each forum’s membership.
- Forums are open to both women and men (unless otherwise stated).
- Advance registration REQUIRED for events.