Our speaker will be Carole Lawson, Founder and CEO Craft Wine Association, Come learn about a “New View at Industry Trends and How to Apply them to YOU!” Do the numbers add up and how can they help you grow your club? Industry trends are published but how do they apply to small wineries? Medium size wineries and your winery goals? How confident can you be in those projections? What do they mean? And what actions can you take?
Carole Lawson is a data scientist who has been building a tremendous collection of wine industry data. And she will be sharing the trends, the proof, and maybe shake things up a little or help you plan for 2020 and beyond.
She knows our industry. She did her graduate work in marketing management at Harvard University with a focus on market analytics and the wine industry. She is a wine studies graduate of the International Culinary Center and is a Certified Sommelier from the Court of Master Sommeliers.
Please join us for a fun, interactive and informative session.
This forum is targeted to those focused on wine club development, whether that is strictly as a subscription model, loyalty program or traditional club. Attend this meeting if you’d like to learn more about designing clubs, increasing member retention, maximizing sales and more.
All meetings are open ONLY to approved members. To determine if you meet the requirements to join this forum and/or to obtain an invitation to a meeting, please contact forum chair Theresa Dorr (510-326-1777).