Simplifying and Supercharging Telephone Efforts
Maximizing Club Member Retention and Sales Results
Our own Wine Woman, Marcela Pinzon, Founder/ CEO of Vitis Vinifera Telesales, will be sharing her hands-on knowledge and steps we can use to prepare and execute a successful calling program. Her ideas will remove the pain and fear of calling that so many people have. Knowledge is power and she will be providing great tools we need for the Harvest and Holiday seasons.
ABOUT MARCELA PINZON
Marcela Pinzon, Founder/ CEO has 18 years of wine sales expertise. She is a Level 1 Sommelier with the Court of Master Sommeliers since 2005. Marcela proudly serves on the Sonoma Vintners Sponsorship Committee and the Legislative Committee for Family Wine Makers of California.
Throughout her career, she has represented established luxury brands at The Henry Wine Group, building boutique family wineries at Angeles Wine Agency, and working with the top wholesale distributors in key management roles. At Southern Wine & Spirits, she was Director of Hotels, while at Young’s Market Company, she was Imports Manager, and at Paul Hobbs, the Western Region Sales Manager.
ABOUT VITIS VINEFERA TELESALES
Vitis Vinefera Telesales is a full service telesales firm, helping family wineries manage all aspects of an outbound calling sales campaign. Their strategy revolves around the concept of bonding with clients’ wine club members. They identify the core process of a winery’s approach to DTC telesales, and implement a strategic approach to achieve improved results.
Managing an outbound calling campaign requires a tremendous investment of time, resources, staff and technology. Data shows the more time something takes, the fewer people will use that functionality. Calling wine club members can yield profits of up to 30-40% of sales revenue. Telesales represents 7% of the DTC sales channel mix, it’s an untapped sales opportunity for wineries of any size.
Nakedwines.com is a sponsor of WINE WOMEN and host of their Wine Club Forum meetings. It is a community of independent winemakers and supportive wine drinkers, who invest in hundreds of wine projects a year. Nakedwines.com puts their customers at the heart of their business – often asking them what kind of wine projects to fund next.
They don’t just sell wines, they make them happen. Since launching in the UK in 2008, Nakedwines.com and their Angels have invested in over 159 independent winemakers in 14 countries.
Turns out it’s better business for everyone… Their winemakers get to sell all of their wines, and make a living. They make the same margins as everyone else, and have a lot of fun along the way. And the wine drinker, for the $40 a month they probably would have spent on wine anyway, gets wholesale prices on exclusive wines made just for them.
ABOUT THE FORUM
This forum is targeted to those focused on wine club development, whether that is strictly as a subscription model, loyalty program or traditional club. Attend this meeting if you’d like to learn more about designing clubs, increasing member retention, maximizing sales and more.
All meetings are open ONLY to approved members. To determine if you meet the requirements to join this forum and/or to obtain an invitation to a meeting, please contact forum chair Theresa Dorr (510-326-1777).