Holistic Marketing: How to get the most out of your marketing efforts
Kivelstadt Cellars Wine Tasting & Taproom 13750 Arnold Drive, Glen EllenThe most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic design. Kristie Sheppard, Wine Women member and senior communications specialist for A. Bright Idea Advertising and PR (ABI), and a panel of social media, PR, ...
Influencer Marketing
Wine Business Center 899 Adams Street, Saint Helena“Influencer Marketing” has come a long way from days of shipping wine to bloggers in the blind hope they’d write a rave review. But where are we now, exactly? Is working with “influencers” actually useful or just a trendy distraction? Our event will provide attendees with an overview of the influencer landscape and where it’s ...
From the Case Files: Nakedwines.com
NakedWines.com 135 Gasser Drive A, NapaWhat are the marketing case files that helped indie wine company Nakedwines.com grow to 100,000+ loyal customers (known as Angels)? Nakedwines.com will share some of its biggest wine marketing success stories (and a couple of their mistakes) with attendees. Which projects batted a thousand? Which ones were surprising strikeouts? And most importantly: What lessons have ...
After The Fires… Beyond Lessons Learned
Buena Vista Historical Winery 18000 Old Winery Road, SonomaAs we approach the two-year anniversary of the devastating Napa and Sonoma county wildfires, Wine Women invites you to join us for a panel discussion to reflect on the impact to our businesses, our land and our people. Moderated by Chet Laws, Director of Business Development, InterWest Insurance Services, panelists include Shana Jones, CAL Fire ...
WINE WOMEN 2019 Conference
Buena Vista Historical Winery 18000 Old Winery Road, SonomaThe first annual WINE WOMEN conference will leave attendees feeling they’re on top of the world! Woot! How? Each session has been carefully designed to develop, train, and reinforce key career soft skills, accelerating your learning results. Become more valuable to your employer and clients by putting these skills to immediate use. Feel empowered by ...
Back to School: Insider tips on education, certification and training
NakedWines.com 135 Gasser Drive A, NapaIf you are aiming higher in your career and have at some point considered studying for a WSET, CSW or CWE certifications, obtaining a Wine Business Management qualifications or an MBA in Wine Business, becoming a Master Sommelier or a Master of Wine, this event is for you! Our panelists - alumni of WSET, Sonoma State ...
WINE WOMEN Wednesday Webinars: Perception Series Introduction with Lynda Paulson
OnlineThis is Part 1 of WINE WOMEN 5-part virtual series on Perception. In this online series every Wednesday at 4 PM (PST) our experts will take a deep dive into how your dress, your voice, your message, and your presence influence how you are perceived.
WINE WOMEN Wednesday Webinars: Styling Your Look and Your Intended Perception with Charlotte Hart
OnlineThis is Part 2 of WINE WOMEN 5-part virtual series on Perception. In this online series every Wednesday at 4 PM (PST) our experts will take a deep dive into how your dress, your voice, your message, and your presence influence how you are perceived.
WINE WOMEN Wednesday Webinars: Your Voice is Power with Sandra McKnight
OnlineThis is Part 3 of WINE WOMEN 5-part virtual series on Perception. In this online series every Wednesday at 4 PM (PST) our experts will take a deep dive into how your dress, your voice, your message, and your presence influence how you are perceived.
WINE WOMEN Wednesday Webinars: Creating the Best Perception when Presenting with Lynda Paulson
OnlineThis is Part 4 of WINE WOMEN 5-part virtual series on Perception. In this online series every Wednesday at 4 PM (PST) our experts will take a deep dive into how your dress, your voice, your message, and your presence influence how you are perceived.
WINE WOMEN Wednesday Webinars: Managing Perception when Presenting Virtually with Ann-Marie Heidingsfelder
OnlineThis is Part 5 of WINE WOMEN 5-part virtual series on Perception. In this online series every Wednesday at 4 PM (PST) our experts will take a deep dive into how your dress, your voice, your message, and your presence influence how you are perceived.
Pivoting During a Pandemic
Like everywhere else in the world, the COVID-19 pandemic created a new “normal” for the wine industry. We had to rewire the way we think, planned, and the very nature of how we worked with each other and interacted with consumers. A complete seismic shift for what is usually a very traditional industry. Join WINE ...
