From Employee to Entrepreneur

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Date(s) - 03/06/2018
6:00 pm - 8:00 pm


So you’re thinking about going out on your own?

…Navigating the transition from employee to entrepreneur.

Many think the transition from employee to entrepreneur is a linear one, but it’s anything but that. If you’re in the early years of launching your business, or if you’re considering “sticking it to the man” and going out on your own, this event is for you.

Our guest is local Business Coach, Jay Rooke. Jay’s a former attorney that learned this lesson the hard way when he lost everything trying to open a restaurant. Perplexed that his acumen, work ethic and passion weren’t enough to make the business successful, his lost inspired him to focus on helping overachievers navigate the transition from employee to entrepreneur. His goal is to help entrepreneurs realize their dreams, and not lose their shirts in the process.

Jay helps his clients develop executive functioning skills, improve stress management, clean up their decision-making processes, strategize about their businesses, and overall become happier, more successful entrepreneurs.

The event will be highly interactive. Jay will provide some content and structure, but wants to enlist real life examples from the attendees so that you get your questions answered. Jay will also comment on the challenges and assets that he observes in his female clients, compared to the men he works with.

“I’ve worked with many business coaches…Jay outs them all because he’s able to bring the business savvy yet keep it personal.”  – J.A.


  • Jay Rooke teaching how to transition from employee to business owner and the pitfalls of entrepreneurship to avoid.
  • Wine, cheese and charcuterie


  • Make the leap from employee to business owner (and if it’s truly right for you)
  • Focus your energy and resources on the avenues that move the business forward
  • Manage stress and explore additional perspectives to your business success
  • Make cleaner decisions and identify your optimal leadership style


  • Doing it all yourself is the road to success.
  • If you provide good customer service, customers will flock to you.
  • Starting and running your own business is merely an extension of your expert skills as an employee.


Jay Rooke, Jay Rooke Coaching 

“Jay coached me through a huge life transition – from working for corporate companies to owning and operating my own Real Estate brokerage. He gave me tools and suggestions on how to operate and function in a more effective way day-to-day as well as long term. He also taught me tools that enable me to handle stress more effectively, and how to sit back and acknowledge and revel in my successes. I would highly recommend Jay Rooke.” —Valerie Quade

Jay Rooke is a member of the Forbes’ Coaches Council, is the Chapter Director for Startup Grind Sonoma, and sits on the Boards of Directors of Rotary and the Boys and Girls Club of Sonoma Valley. As a former attorney who spent most of his career in business development, his business and executive coaching practice provides real-world solutions for growth-oriented businesses.


This event is sponsored by the Boisset Collection, a family-owned collection of historic and unique wineries in France and California bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence. With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir. To learn more about the Boisset Collection, please visit

We hope you’ll join us for this educational and informative event!

Please arrive promptly to respect all attendees’ valuable time.