Date(s) - 10/17/2018
6:00 pm - 8:00 pm
Wine Business Center Conference Room
“Influencer Marketing” has come a long way from days of shipping wine to bloggers in the blind hope they’d write a rave review. But where are we now, exactly? Is working with “influencers” actuallyuseful or just a trendy distraction?
Our event will provide attendees with an overview of the influencer landscape and where it’s heading, along with actionable information about:
- How small wine labels can get the most out of working with influencers
- How to build manageable and replicable influencer programs
- Costs versus results
- What and how to measure
- Case studies & key learnings from an industry expert
Join us in the Wine Business Center’s Conference Room for some wine, networking and to hear from the North Bay’s foremost expert on Influencer Marketing, Kristy Sammis.
ABOUT KRISTY SAMMIS
Kristy Sammis is a pioneer of the influencer marketing industry, having worked to shape the space for over a decade. She began building brand-blogger partnerships in 2006, and founded CLEVER, the foremost influencer marketing agency in the US, in 2009. Developing creative influencer programs for brands such as Ford, Disney, Amazon, LEGO, and Spin Master helped establish CLEVER as one of the Top 50 Fastest Growing Companies (Silicon Valley Business Journal). Kristy and her two co-founders were also named Top 40 Over 40 (Forbes, 2018), Top Women In Media (FOLIO: Magazine, 2015), and authored Influencer Marketing For Dummies. Her company is a founding member of the Influencer Marketing Association, the only trade association dedicated to the practice of influencer marketing.
Her wine and spirits clients include Gloria Ferrer, Cameron Hughes, Duckhorn, JaM, Sebastiani, Skinny Girl, Patron, UV Vodka, and Prairie Organics among many others.