Date(s) - 09/26/2018
6:00 pm - 8:00 pm
How to get the most out of your marketing efforts with a strategic approach
The most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic design. Kristie Sheppard, Wine Women member and senior communications specialist for A. Bright Idea Advertising and PR (ABI), and a panel of social media, PR, advertising and graphic design professionals from ABI will discuss how to communicate your brand through all aspects of your marketing strategy.
Throughout the discussion, they will address why a strategic approach is necessary, as well as examples of specific tools and tactics to communicate your brand. The moderator will pose a series of questions and sample scenarios for the panel to address, such as:
- What are the key components of a holistic marketing strategy?
- From a design perspective, what is the driving force for successful marketing materials?
- How should social media fit into a marketing strategy? SEO?
- How to leverage partnerships with the competition for increased success?
- Understanding the capacity of small wineries and businesses to execute projects, what do you recommend as the most important part of the marketing strategy?
About Kivelstadt Cellars
Our host venue, Kivelstadt Cellars, was founded for love of amazing California vineyards. After leaving a career in consulting in his early twenties, Jordan Kivelstadt traveled the world making wine in California, Australia, Chile and Argentina.
In 2007, Jordan made 125 cases of Estate Syrah. He drew inspiration both from his winemaking experiences in the new world and his family’s passion for European cuisine, art and wine culture. Hence their focus became exploring the product of incredible California vineyards, with a nod toward the rich history and balance of the old world wines that came before it.
Since the inaugural 2007 vintage, their production has grown to 5,000 cases annually. They strive to create wines of intrigue that maintain a fun and approachable style and challenge the status quo of conventional California wines.
About A. Bright Idea
An award winning full service advertising, PR and marketing agency, A. Bright Idea serves the Baltimore DC, San Francisco Bay and Los Angeles Areas. It provides visual and verbal communications solutions, offering graphic design, brand identity, print advertisements, television and radio advertising and more…
Limitless in how they visualize and communicate the final message, their ideas transform communication and marketing challenges, transcending the status quo to influence, engage and compel the right audience.
Their ideas span all industries across government, commercial and nonprofit sectors.
About Kristie Sheppard
Kristie brings years of experience serving in leadership roles and creating unique marketing opportunities for a variety of nonprofit organizations. Kristie builds solid relationships with A. Bright Idea clients by helping to develop marketing, public relations and promotional strategies based on their needs. Her words to live by are “If you don’t plan ahead you plan to fail.”
Kristie enjoys her bi-coastal lifestyle with A. Bright Idea, frequently visiting her hometown of Philadelphia. She is also the owner of Kieran Robinson Wines with her winemaker husband, Kieran Robinson. When not busy working, Kristie enjoys trying new restaurants, tasting unique wines, and relaxing with her cat Hoagie and dog Zissou.
This event has limited seating. Reserve early.