Click on the director’s name to jump to her biography.

Charlene Peters, Director of Business Development


Wondering if there’s a vacancy on our board? Contact any director to find out if there are any open positions.

Christine L. Mueller, President and Co-Founder

Christine L. Mueller

Chris has worked with Fortune 500 companies and has been the CEO of Marketing Made Simple/2Alibis LLC since 1999, with more than 25 years in advertising, media sales and marketing. Since the mid-90s, she has worked with wineries and hospitality-focused businesses to help them raise their visibility through web strategies, print advertising, PR and broadcast. Chris served as the president of the Napa-Sonoma Women for WineSense chapter from 2006-2015. She is a current member of SFSU Hospitality and Tourism Management department’s Advisory Board, and delivered the commencement speech in May 2012. She has an Advanced Certificate from WSET, and serves as the Brand Ambassador for Spann Vineyards.

Maureen Bragg, Membership Director

Maureen Bragg

As a “marketing technologist,” Maureen’s value add is translating market need into product development. Her background is product management/marketing in the high-tech sector at both start ups and large companies such as Autodesk and Symantec. She lives in Napa and now focuses on the wine industry.  Maureen has a Wine Business Management Certification from Sonoma State University.

Kelly Jordan, Board Secretary

Kelly Jordan

For over 15 years, Kelly has been a trusted partner in recruitment and talent acquisition for many North Bay organizations, providing consultative guidance to address her clients’ current and future talent needs. She collaborates with her team to ensure the highest quality service, as she is deeply committed to creating successful solutions and outcomes for every client. Prior to joining Kavaliro, Kelly worked in client services and business development with The Personnel Perspective and Nelson. She also served for 7 years on the Board for PASCO HR and 2 years for Schools Plus, both Sonoma County non-profits. Prior to working in the staffing industry, she worked in the wine industry at Benziger Family Winery. She received her bachelor’s degree in Business.


Lynda Paulson, Director, Wine Women Ambassador

Lynda Paulson

Lynda has been a renowned winery direct-to-consumer sales trainer, and public speaking, presentation and communication skills coach, for more than 30 years. She has trained executives and wine sales staff at over 600 wineries in California, Oregon, Washington, New York, Canada and Europe, working with local clients such as the Cakebreads, the Mondavis, the Trincheros, the Martinis, and the Wentes. Her published books include the just-released, Romancing the Grape, Relationship Selling for Hospitality Professionals, Success Strategies for Retail Selling, and The Executive Persuader: How to Be a Powerful Speaker. In addition to her coaching and speaking engagements, Paulson has published many articles on sales, customer service, people management, and team building. Non-winery clients include AT&T, American Express, Kodak (Sweden), Kaiser Permanente, Getty Fuel, Disney Corporation, Marshall Fields department store, American AgCredit, and Ferrostaal Metals (Germany).

Michelle Gilkey, Marketing Director

Michelle Gilkey

Michelle Gilkey is a marketer, technologist, and educational product developer by profession, and she consults in the wine industry on marketing, strategy, and technology. She holds a Masters Degree in Technology Entrepreneurship, and is passionate about the use of technology and digital media for the promotion and stewardship of sustainability in the food and wine industries. She is currently pursuing the Wine Business Management certificate at Sonoma State University and holds the WSET Level 2 Award in Wines and Spirits with distinction. She is a contributing writer to the 2019 Slow Wine Guide to California.

Marcia Macomber, Co-Founder

Marcia Macomber

Marcia has served as Creator-in-Chief for Cornucopia Creations, her marketing and graphic design firm, for 20 years. Current and past clients include large corporations, such as ClosetMaid, to small entrepreneurs, including gourmet chefs, wholesale manufacturers, contractors, CPAs, small wineries, bookkeepers, business coaches and sculptors. During the past five years, she served as Communications Director for the Napa-Sonoma Women for WineSense chapter and then Marketing Director. In addition to her marketing and design work, she hosts “The Morning Show” on Sonoma’s KSVY 91.3 FM radio on Mondays. She has been a past president and member of Business Network International (BNI) for more nearly eight years.


Jackie Egidio, Co-Founder

Jackie Egidio

has been the Finance Director for Ram’s Gate Winery in Sonoma for more than three years. Prior to her tenure at Ram’s Gate, she also oversaw finances at Robert Craig Winery and served as Accounting Manager at Edna Valley Vineyard. Jackie served as CFO for Women for WineSense’s National Board of Directors, beginning in early 2007, in addition to participating on two of the Napa-Sonoma chapter’s roundtables, Human Resources and Finance & Accounting.  She has also served on the Napa-Sonoma Board of Directors recently as Secretary, then Treasurer, and finally, Professional Development Director. In between all these duties, Jackie has begun the introductory level of the Guild of Sommeliers.

Ellen Reich Luchtel, Special Counsel to the Board and Co-Founder

Ellen Reich Luchtel

Ellen is owner and vintner, with her husband Gary Luchtel, of Fortunati Vineyards in Napa, where they grow and make stunning wines including Chardonnay, Cabernet, Pinot Noir, Syrah and many others. Ellen is an active member of CANVAS, Napa Valley Vintners, Napa Valley Grapegrowers, Napa County Farm Bureau, Oak Knoll District of Napa Valley AVA and the Junior League of San Francisco. And she served as Membership Director of the Napa – Sonoma chapter of Women for WineSense for more than five years.

Dianne Dubois, Forums Director

Dianne Dubois is a CFO/COO who has had a consulting practice for 12 years helping companies in various industries realize their financial potential. She currently serves as the CFO for Margaret O’Leary, Inc., has been CFO of 8 different companies over the years, and is a CPA. Dianne has signifiant Board experience, having served as Chapter President for the Association for Corporate Growth in SF, as well as serving on their Board and Executive Committee for 14 years. Additionally, Dianne is Board chairperson for the Foundation for Student Success, a Boulder-based non-profit founded to help Higher Education institutions better serve minority populations through the use of data, and also serves on the Advisory committee of the Accounting and Information Systems department at the University of Wisconsin-Madison, her alma mater.